The Bull Hunters Guide

Over the last several entries in this blog, our topic of focus has been short selling. We’ve covered what short selling is, when it might be useful to you as an investor, how to conduct the transaction. We also discussed what risks are involved in the trade, and the lengths that some individuals go to in order to use short selling in a dastardly and destructive manner that goes a long way towards earning it a terrible reputation. In this entry, we’re going to do a brief review of what we’ve discussed in order to put a capstone on the short selling subject once and for all before we move on to a new topic next time.

Summing Up Short Selling

To reiterate, short selling is when one investor sells shares that he or she does not actually own, on the agreement that he or she will actually buy the shares at a later date. They make money on the transaction if the value of the stock falls in the interim, enabling them to buy it at a lower price than they sold it for. Of course, when the shorted share actually increases in value, the short seller loses money.

That means that short selling is a very high-risk transaction. On the one hand, the value of a stock can’t go below zero, so the amount that you stand to earn is limited, but there is no ceiling to how high the value of the stock can rise, so the amount you could lose on the transaction is theoretically limitless.

Many people consider short selling to be a dishonest or unethical approach to investing because of the necessity of “voting against the home team” that comes with it. Despite the criticisms, however, short selling is definitely here to stay, so it pays to know all that you can about it. In doing so, you can add it to your stable of strategies and use it in a responsible way that brings value to your portfolio.

Thank you for joining me for Short Selling you next time when we begin an all new discussion.

See you next week for part 1 of Investment Scams.

Sean Rasmussen
The Bullhunters Guide
Universal Wealth Creation © 2004 - 2008

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Lately, we’ve been talking a lot about short selling in this blog. In particular, we’ve been talking about the pros and cons of short selling, and last time I mentioned that there was a distinct dark side to the practice that causes many to cringe when they even hear the term. This time, we’re going to talk about exactly that.

Short and Distort

Short selling is a somewhat cryptic process that is rarely understood all that well by the amateur investor. Because of this, it creates a ripe opportunity for unscrupulous traders to take advantage of short selling and twist it into a market-harming “money making machine” that doesn’t respect the true meaning of free commerce and investing.

When this happens, investors resort to using a tactics known as the “short and distort”. The way it works is this. Imagine that you have a bear market. The prices of stocks are almost universally down, and prospects all around aren’t so great. Traders might take this opportunity to buy a bunch of short options in a stock. Of course, that in itself is perfectly normal and ethical. However, what makes the “short and distort” such a terrible practice is that the investors then go on to spread slander and lies about the businesses that they’ve bought shorts in.

Slander Is Believable

Obviously, in a bull market, everyone is already nervous and pessimistic. Slander is thus easily believed, and it’s easy for investors to cripple a company through these means. When that happens, they walk away from the smoking wreckage with a handy profit, purchased at the cost of their integrity as real business people.

Of course short selling has its dark side. So do all forms of investing. It’s the ease with which short selling can be exploited however that makes it a particular target for scepticism.

See you next week for part 8 of Short Selling.

Sean Rasmussen
The Bullhunters Guide
Universal Wealth Creation © 2004 - 2008

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Last time in this blog, we started discussing the ethics of short selling. We mentioned how it’s often the case that short sellers are looked up with something of a blend of derision and skepticism simply because their own profit is dependent upon the losses of others. However true this may or may not be, there are more pressing accusations being leveled against the short seller that demand our attention; namely, the accusation that short sellers actually harm the market.

Controversy Surrounding Short Sellers

Many of you might remember the huge stock market crash back in 1987. While there were a lot of contributing factors to that fiasco, such as the sharp increase in program trading around that time, there are many who are eager to blame the entire situation on short sellers. While there’s not a ton of evidence to support this claim, there’s enough of a correlation between spikes in short selling and downturns in the market for market regulators to have enacted certain guidelines and limitations that inhibit the short seller’s ability to actually affect the direction of the market.

Contribution To The Market

Of course, for all these claims of being bad for the market, there is one aspect of short selling that undeniably makes a contribution to the market that can’t come from anywhere else. It provides a sense of liquidity to the market, keeping trades fluid, and while it tends to drive down the price of stocks overall, it also tends to drive down those that are actually overpriced and should be driven down. In this sense, short sellers can be seen as a fail safe measure against those who would seek to commit fraud by introducing securities that they know are unstable and will soon crash on hopeful investors.

All in all, short selling is a give and take kind of situation. While many aren’t fans of it, they allow it to stick around because of the undeniable benefits that it offers the market in general. Next time, however, we’ll need to take a look at one aspect of short selling that is all-around negative: those investors who make use of distinctly unethical tactics in order to facilitate their short selling.

See you next week for part 7 of Short Selling.

Sean Rasmussen
The Bullhunters Guide
Universal Wealth Creation © 2004 - 2008

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Hi again. Recently in this blog, we’ve been covering the topic of short selling and all that it implies. We’ve gone over exactly what short selling is, who does it, what they hope to gain by doing so, and perhaps most importantly, what they stand to lose. Yet, apart from all of these concerns, short selling carries its own unique set of questions that don’t tend to come up in other discussions regarding the market.

Questions Of An Ethical Concern

Despite the degree to which short selling has become an accepted and standardized aspect of trading on the free market, it’s no secret that short sellers themselves aren’t really seen in such a positive light. The reason for this is that short selling itself is an inherently pessimistic process. You only stand to make a profit from short selling when the securities that you invest in do poorly.

Of course, if you only take part in short selling, it’s easy to see why others would regard you as someone who is hoping for the worst. Because most people have at least some investments that stand to profit from upwards movements in the market, you become some of their antithesis – when one of you makes a profit, the other one has to suffer. In other words, short sellers often find themselves set apart from the crowd when it comes to investing.

Bringing The Market Down

However, perhaps more importantly than this emotional impression of short selling, is the argument that short selling can actually have a detrimental effect on the overall status of the market. More than just being a practice founded in betting against one’s neighbour, it is often said that short selling actively works to bring down the market as a motivated force in itself. Next time around, we’re going to take a look at these accusations and see just what truth there is to them, if any.

See you next week for part 6 of Short Selling.

Sean Rasmussen
The Bullhunters Guide
Universal Wealth Creation © 2004 - 2008

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Over the last few entries, we’ve taken quite a detailed look at the process of short selling, or selling stocks that you don’t own under the agreement that you’ll actually put up the money to buy them at a future date. In doing so, your hope is that the value of the stock will decrease and that the price you have to pay is less than the money you received by “selling” them.

Short Selling Is Risky

Of course, this is a risky proposition. There’s an awful lot that can go wrong, especially if the value of the stocks that you’ve short sold happen to go up rather than down. Let’s take a look at some of the major risks of short selling.

First of all, there’s the matter of historical precedent. Historically speaking, stocks do tend to go up rather than down. It’s just a general rule of thumb that has applied to the market over the decades. Because the very nature of short selling involves the assumption that a stock will go down, you’re automatically working against historical precedent, so be aware of that.

Secondly, there is no limit to the potential losses when you short sell. Since you lose out on a short sell when the value of the stock increases, it’s entirely possible for that stock to skyrocket without limit. If that happens, you could quickly be ruined. On the other hand, the distance between the price you short sold for and zero is the maximum possible profit that you can gain.

Lastly, short selling automatically involves the practice of trading on margin. This entails the use of borrowed money, which is a risky proposition in and of itself even without the added dangers of short selling stacked on top of it. You might fall prey to sudden margin calls even, which is one of the most disastrous things that can befall a trader. Even if you’re right, it might take quite a while for your stock to decrease in value, and in the meantime, you’ll be sitting on short sold stocks bought on margin that are increasing in interest and ultimately costing you money.

Long story short, if you’re going to short sell, you need to be absolutely aware of all the risks that are involved. Of course, it’s not all about making of losing money. There are a lot of ethical concerns involved in short selling as well, that we’ll take a look at next time out.

See you next week for part 5 of Short Selling.

Sean Rasmussen
The Bullhunters Guide
Universal Wealth Creation © 2004 - 2008

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