Last time in this blog, we began to discuss the CANSLIM method of choosing stocks. Something of a complex system for choosing, CANSLIM involves the study of 7 different criteria in an attempt to pick stocks that are most likely to generate profits for the investors. It differs from other systems in that it doesn’t depend very much on forecasting an uncertain future, but rather on the objective analysis of the current status of a stock. That’s why it has to cover so many variables, and consequently, why we needed to split it up over two entries!
Last time, we mentioned that CANSLIM has to take into consideration the current and annual earnings of a stock, as well as how the company is adapting and making changes in the marketplace, whether it be in terms of new management, new products, or just new policies on how they will conduct business. That covers the CAN part.

Supply, Demand and Leader
The S in CANSLIM stands for “Supply and Demand”. This is a very basic rule of economics that applies to all economic markets and should be very well understood by all investors, even beginning ones. How supply and demand relates to CANSLIM is that CANSLIM strategies hold that, overall, it’s easier for smaller companies to show greater profits. This is because larger companies require a greater demand in order to push the kind of supply that should show huge profits.
The L in CANSLIM stands for “Leader or Laggard”. This refers to the fact that a CANSLIM strategist asserts that one should look at the difference between those companies that lead the market and those that lag behind. Investors are always looking for the next big thing, which is just another way of saying that they’re looking for those companies that lead the market. In order to determine this, one should look for stocks that perform better than 75% of their competitors in the same industry.
Institutional Sponsorship and Market direction
The I in CANSLIM stands for “Institutional Sponsorship”. This means that a CANSLIM strategist looks for companies that demonstrate some kind of sponsorship from important and well-backed institutions. This is generally a sign that an industry has faith in a company, and that it’s going to be around, generating profits for the long haul.
The M stands for “Market Direction”. This means that a CANSLIM strategist must look not only at the stock in question, but at the entirety of the market in question. Whether or not the market as a whole is moving up or down has a big effect on the profitability of a stock. Even if all the other six factors seem sound, the company will probably not succeed and generate profits in a failing market.
Phew. That’s it for CANSLIM. Next time, we’ll continue our look at the most popular stock picking strategies out there. We’re nearly at the end, folks! Until then, happy trading!
See you next week for part 9 of Stock Picking Strategies.
Sean Rasmussen
The Bullhunters Guide
Universal Wealth Creation © 2004 – 2008









{ 2 comments… read them below or add one }
Thanks for the 7 criteria that make up the anagram CANSLIM Sean – it seems like a good stratergy to me
Hi Sean,
It seems there is a lot to CANSLIM. I think you’d have to learn how to interpret each of these criteria objectively so that you could choose the best stock.
I’m thinking that there are a lot more methods of choosing stocks than I knew and there really is something for every kind of investor. You just have to choose which method is right for you.