When I look for puts and calls, I just look for certain indicators with blue chip shares and don’t go too deeply into analysing the company, but if I was looking for shares to buy and hold I would definitely take your advice.

This is a really great tip and one I hadn’t even thought of. That’s not surprising though. It makes sense that when you read the financial papers, you will understand the implication that the news has on your industry and your stocks.

I always thought you chose stocks according to what money they were making and what you thought they were going to make. They were just financial decisions. This is different.